Twelve button styles are twelve small doubts

Patients don't consciously count your button variants. They subconsciously count every one.

Patients don't consciously count your button variants. They subconsciously count every one.

Consistency is the strongest cheap quality signal in design. When every button on a site is the same shape, every card the same radius, every heading the same scale — the visitor's brain files the whole experience as authored: someone decided this, someone is in charge here. When they vary at random, the same brain quietly files assembled — and starts wondering what else at this business is improvised.

The usual causes are innocent: a plugin brought its own styles, a promo page was rushed, the booking widget came from a vendor who's never seen your brand. The patient doesn't know the causes. She just feels the site becoming a different website every few scrolls — and in a trust-critical category, “which of these is really them?” is a fatal question.

The sweep takes an afternoon: inventory every button, card, heading, and icon style in use; keep one of each; delete the rest. It's the highest polish-per-hour work that exists on the web.

What this lens checks: Buttons · Cards · Headings · Margins · Radii · Icons · Terminology · Tone